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Hyundai Motor Company in the Middle East and Africa, along with its Saudi distributors, has launched an initiative to distribute Ramadan food parcels to the needy and poor across the Kingdom. The “Mobility for Food Bank” campaign will be implemented in partnership with the Saudi Food Bank, Dar Al-Hekma University and Imam Abdulrahman bin Faisal University.
The campaign, which aims to reach 1,500 beneficiaries in urban and rural areas of the Kingdom, will run for the duration of the holy month.
“The initiative underscores Hyundai Motor Company’s social responsibility as a provider of mobility and sustainability solutions,” a statement read.
Hyundai’s three distributors – Mohamed Yousuf Naghi Motors Co, Al-Wallan Trading Company and Almajdouie Automotive Company – will participate, along with student volunteers from the two universities, who will help with food packaging and distribution.
“At Hyundai Motor, we are aware of the responsibility to leave a positive impact on people’s lives, especially people who have gone through difficult circumstances due to the recent uncertainty the world has witnessed,” Hyoung said. Jung Im, vice president of Hyundai Motor Company. “The initiative underscores our commitment to this responsibility. By using our mobility solutions to create a spirit of unity and solidarity, we can give back to people during Giving Month. »
In a statement, the Saudi Food Bank expressed its willingness to strengthen its cooperation with strategic partners in the implementation of charitable and humanitarian initiatives.
An official campaign launch event was held at Dar Al-Hekma University, where a Memorandum of Understanding was signed between Tamer Al-Hakeem, Managing Director, Hyundai and Genesis at Mohamed Yousuf Naghi Motors Co., and Professor Malak Abunar, Dean of Student Affairs at Dar Al Hekma University. The signing ceremony was followed by speeches by representatives of Hyundai/Mohamed Yousuf Naghi Motors Co. and Dar Al-Hekma University. A keynote address on the values of social responsibility and sustainability was given by Hattan Hamoudeh from the Jeddah Municipality.
In a statement, volunteer students from Dar Al-Hekma University expressed their joy to be part of this initiative to give back to society. They said the campaign reflected the values and vision of the university, which aims to nurture pioneering and socially responsible young women in line with the Kingdom’s Vision 2030.
The food distribution campaign is part of the automaker’s “Hyundai Continue” charity campaign. The objective is to provide the necessary support to the target groups of low-income families, orphans and widows, in order to improve their living conditions, especially during Ramadan, to ensure their food security and meet their other needs. .
Three Hyundai Staria vans will be used to transport volunteers and food parcels to different parts of the Kingdom.
Through this campaign, Hyundai Motor Company also aims to deliver on its commitment to sustainability by reducing its environmental footprint through the use of sustainable packaging sourced directly from food suppliers and ensuring efficient transportation. All packages contain sustainable food that lasts at least six months and can be used by families during and after Ramadan.
Under the motto “Kindness is our destination and our goal”, the campaign follows a global operation to strengthen the connection between businesses, organizations and local communities. It reflects Hyundai’s view of the company’s global initiative “Hyundai Continue”, which encompasses all activities aimed at creating shared value towards a sustainable future.