Netflix launches worldwide mobile app game launch, including “Stranger Things” titles
UPDATE: Let’s go for Netflix: The streaming giant launches the first collection of games available in its Android mobile application for users around the world.
As of Tuesday, Netflix subscribers around the world can play five mobile games: “Stranger Things: 1984” (BonusXP), “Stranger Things 3: The Game” (BonusXP), “Shooting Hoops” (Frosty Pop), ” Card Blast ”(Amuzo & Rogue Games) and“ Teeter Up ”(Frosty Pop).
Rollout begins November 2 with Netflix games available for download from the Google Play app store for all members on Android mobile devices and tablets worldwide. Then, on November 3 starting at 10:00 a.m. PT, mobile games will slowly begin to roll out on the Netflix app for Android.
Netflix has officially unveiled its plans to enter the video game market in July, executives saying the effort is designed to bolster the core video subscription service rather than represent a stealthy new revenue stream. Games on Netflix are included in the overall membership at no additional cost, ads, or in-app purchases.
Only two of the original set of five game titles are tied to a Netflix original, the popular “Stranger Things” series. “Stranger Things 3: The Game”, developed by the studio BonusXP, is a companion game to season 3 of the series, allowing you to play through familiar events of the series while “discovering quests, character interactions and new secrets! ” according to its description. “Stranger Things: 1984 ″ is described as a stylized retro action adventure similar to 80s arcade games, allowing players to solve puzzles and collect Eggos and gnomes along the way.
“Whether you fancy a casual game that you can start from scratch, or an immersive experience that lets you dig deeper into your favorite stories, we want to start building a game library that offers something for everyone.” , Mike Verdu, Netflix’s vice president of game development, said in announcing the global launch. Verdu, a former EA and Oculus executive, joined the company earlier this year to lead the Netflix gaming initiative.
Mobile games are currently available in the Netflix app for Android devices when you log into your profile, through a dedicated games line and games tab where you can select any game to download. Android tablet users will see a dedicated line of games and will also be able to select games from the drop-down menu of categories to download and play. (Netflix plans to roll out gaming support to iOS in the coming months.)
While some of Netflix’s mobile games may require an internet connection, others will be available to play offline, according to Verdu.
Netflix mobile games are available in many of the languages offered in the app, and the games will automatically default to the preferences set in your Netflix profile. If your language is not yet available, the games will default to English. Games are not available on Netflix Kids profiles.
Meanwhile, Netflix is only just beginning to make a huge range of games, according to Verdu. In September, the company made its first gaming-related acquisition: Netflix has bought Night School Studio, a game developer known for the supernatural mystery adventure title “Oxenfree”.
Netflix co-CEO Reed Hastings in discussing the company’s second quarter earnings said the push towards games and other areas like merchandise should not become big profit-generating businesses. These initiatives aim to “improve the great service we have,” he said. “We’re a one-product company with a bunch of supporting elements that help this product be of incredible satisfaction to consumers and a monetization engine for investors. “