In a new campaign, OYO brings the stories of different travelers to life

OYO has launched a multimovie Brand countryside which will be visible on television, on social networks, on OTT platforms, etc. in January and February, thus marking the new year. The new age tech platform that empowers the global hotel ecosystem has released three movies starring several renowned new age actors such as Gul Panag, Kalki Koechlin, Chitrangada Singh and Kunal Kapoor who bring to life the many daily stories of travelers.

During the pandemic years, travelers not only in India but all over the world have adapted and evolved their travel habits and preferences. Travelers now place greater trust in brands that offer flexibility and personalization. With this insight at the heart of its brand countryside, OYO aims to make known the main characteristics of the OYO App.

The first movie highlights the benefits of the Nearby feature. OYO’s deep presence across India and in 35 countries across the globe, enables users to book accommodation while on the go by simply tapping on the “Nearby” icon. The second film is based on the ever-increasing need for flexibility when travelling. The film therefore highlights OYO’s easy cancellation and refund feature, allowing users to change bookings before their stay. The third film promotes the “Search the View” feature, which allows users to discover staycations based on any search keyword, including the view, whether it’s near the beach, hills, near the market, near the airport or even a view of the golf course. . Throughout the brand campaign, OYO presents a diverse customer base, catering to families, discerning travelers and groups of friends.

The first film, “Assi reach gaye?” presents Gul Panag. The film presents the roadtrip of a family. True to her real persona, Gul embodies the role of a confident, adventure-seeking mother, taking the lead in the driver’s seat. The film presents the many stages of the journey, starting with the child enjoying the view of the scenic hills, through boredom and finally the restlessness after spending hours in the car. Here the film captures the many quirks of a now impatient 3-4 year old, who endlessly nudges his mother from the back seat with the enjabi words “Assi reach gaye?” (Have we reached?). At this point, the now anxious couple realize they have a long journey ahead of them, with over eight more hours to go. Everyone is tired of the trip. On the road, Gul turns to the OYO app, hits the “Nearby” feature, and hits the book button. The film features the tagline, ‘Need a time out? Find accommodation nearby.’

OYOthe brand countryside continues with two more films. The second features Kalki Koechlin and a group of friends relaxing by a lake. And a third with Chitrangada Singh and Kunal Kapoor leading on a golf course.

Speaking on the brand’s campaign, Mayur Hola, Global Brand Manager – OYO, said, “OYO truly believes that progress is for everyone. It doesn’t matter who you are, where you’re from or where you are. you are heading, we are all looking to evolve in our lives. This is the spirit that OYO embodies and supports. You could experience a hotel for the first time. You could count on a safe and sanitized stay as you make your 50th sales trip to a faraway place. You might be looking for a nice house in Europe, a nice hotel in Bali or an upscale stay in Jaipur. There is a OYO for that. At the heart of it all is an easy-to-use app that’s backed by some serious technology. An app that lets you find an OYO near you, wherever you are. It helps you keep your plans and your life flexible, as we all have to nowadays. An application that allows you to go out and to reach your next stage of progress. And that is exactly the purpose of this campaign. It’s about the evolution of OYO customers, our patrons (our hotel owner partners) and indeed the evolution of OYO into the global technology hotel brand it is today.

Commenting on his role in the films, Gul Panag said, “Let’s face it, traveling with children can be very difficult, especially if you’re behind the wheel all day, maneuvering through ghats, hills and dangerous roads. And that’s just one situation. What if your car breaks down? Or if suddenly motion sickness sets in? Or if you just love a particular spot along the way? Why wouldn’t you want to brake and enjoy the sunset? And the list could go on and on. I love travel and the spontaneity that goes with it. I was thrilled to learn that travelers have the ability to experience stays where and when they want, on their terms. When OYO came to me with the concept of the “Nearby” feature and the script, it was an easy YES. Because it’s so relevant. Needless to say, Vishvesh and the entire OYO team were a super fun group to work with.

The concept for the brand campaign and the script for the films were developed and written by OYO’s global in-house brand team. The film is directed by Vishvesh Krishnamoorthy of Corcoise Films, the production houses founded by Prasoon Pandey. Vishwesh Krishnamoorthy has served as a director at MTV and VH1 with over a dozen PromaxBDA awards under his belt. He also won a Lion at Cannes for directing the documentary series “The Dewarists”. He directed the feature film titled “99 Songs” produced by two-time Oscar winner AR Rahman, a dozen music videos and more than 150 TV commercials. Some notable ad works include Satyamev Jayate (feat Aamir Khan), Bournvita, Fastrack, Swiggy, Gpay, 7Up, Tata sky, LivSpace, Perfetti (mentos & Center fresh) and more.

Commenting on his role in the films, Gul Panag said, “Let’s face it, traveling with children can be very difficult, especially if you’re behind the wheel all day, maneuvering through ghats, hills and dangerous roads. And that’s just one situation. What if your car breaks down? Or if suddenly motion sickness sets in? Or if you just love a particular spot along the way? Why wouldn’t you want to brake and enjoy the sunset? And the list could go on and on. I love travel and the spontaneity that goes with it. I was thrilled to learn that travelers have the ability to experience stays where and when they want, on their terms. When OYO came to me with the concept of the “Nearby” feature and the script, it was an easy YES. Because it’s so relevant. Needless to say, Vishvesh and the entire OYO team were a super fun group to work with.

OYO kicked off the brand campaign during the ODI India VS South Africa matches on TV. The OYO brand campaign will be seen across multiple channels across GEC, News, Infotainment and the Kids genre. OYO will also release the first film on its own digital and social media channels including Facebook, Instagram, YouTube, LinkedIn. OYO will also present the campaign on its OYO app, the Co-OYO app (for patrons) and on all its internal digital communication media with customers, patrons and OYOpreneurs.

Interestingly, similar to the role of Gul Panag, Chitrangadha Singh and Kalki Koechlin in the movies, OYO’s journey with portraying strong women began last year with its brand campaign “In a long-term relationship with OYO featuring Neena Gupta. OYO’s 2021 campaign was born from a simple but solid idea: women were the primary decision makers when it came to booking a getaway, vacation or vacation. According to the OYO study, in eight out of ten cases, women led the conversation and made the final decision about travel. Keeping these results at the heart of the brand campaign, OYO decided to speak to its main customer and decision-maker group: women.

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