“Encouraging Discovery”: Heathrow Airport Unveils Mr. Adventure Augmented Reality App


UK. Heathrow Airport has unveiled a new interactive reality app to keep children entertained as they navigate its terminals.

The application, Around the world with Mr. Adventure, launched yesterday (July 13) in Terminal 2 as Heathrow looks forward to its busiest departure day of the summer season. It expects 131,546 passengers on July 21 and more than 365,000 passengers with children will depart from the airport during the summer season.

The new application is supported by Mr. Men and Little Miss characters, Mr. Adventure and Little Miss Explorer, who will help children find and scan five badges hidden in the terminals of Heathrow Airport.

Ensuring a good start to your holiday: Mr. Adventure and Little Miss Explorer will be on hand to help entertain the young passengers at Heathrow Airport

The digital device’s camera will identify when a child has reached the hiding place of each badge and will play a 3D animated video, allowing the child to photograph themselves and / or film themselves with the characters. Once they find all five digital badges in the game, they can collect limited edition iron-on badges to keep at the information desks around the terminals.

“The app aims to entertain children and encourage them to start their exploration journey before they leave the airport,” said Heathrow.

Iona Harper, Senior Director of Experience at Heathrow Airport, said: “As the summer sees more families visiting Heathrow, we want to make sure they get the best possible start for their families. vacation adventures. The Mr. Adventure app is a great and fun experience for the littlest travelers to Heathrow, encouraging discovery for the next generation of explorers.

Mr. Adventure and Little Miss Explorer will be appearing in all terminals until September 10th.

Heathrow Airport will also host themed craft activities and workshops; as well as the distribution of cookies and biscuit-themed stickers, and the offer of Kids Eat Free menus and free play areas in the terminals.

More details are available here and the Around the world with Mr. Adventure is available for download from the Apple and Android App Stores.

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