Comcast launches Eros Now streaming app on X1 and Flex devices

Comcast announced the launch of the Eros Now app, a South Asian OTT entertainment platform owned by Eros STX Global Corporation, on its X1 and Flex platforms.

The service replaces the Eros Now SVOD product, giving Xfinity customers the ability to stream commercial-free high-definition titles, including blockbuster Bollywood films, original comedy and drama series and films, and Indian cinema classics.

Eros Now’s catalog of over 12,000 titles offers a wide range of South Asian language content in Hindi, Kannada, Marathi, Telugu, Tamil and other regional languages.

“We are thrilled to bring even more international entertainment to Xfinity subscribers through our partnership with Eros Now. We are committed to expanding our offering of thousands of hours of premium South Asian movies, originals and music in high definition and multiple languages, and making it more easily accessible to our customers who can simply say ‘Eros Now’ in the Xfinity voice remotely,” said Keesha Boyd, Executive Director, Multicultural Video and Entertainment, Xfinity Consumer Services.

“We are thrilled to offer the most comprehensive repository of Indian movies and original series to subscribers of Comcast’s X1 and Flex platforms. The United States is our biggest market outside of India. With this partnership, Eros Now will further cement its position as the preferred platform for Indian content consumption,” said Ali Hussein, Managing Director of Eros Now.

Xfinity customers can subscribe to the Eros Now app through their X1 TV Box or Xfinity Flex streaming TV Box.

Some highlights available to stream on Eros Now include Bollywood blockbusters like Bajirao Mastani, Devdas, Golmaal 3, Cocktail, Haathi Mere Saathi and more, original series and movies like Flesh, Metro Park Season 1&2, Barun Rai And The House On The Cliff, Switchh, Halahal to name a few. Additionally, consumers can also watch the upcoming show – Caves, a life-changing supernatural thriller about five best friends who embark on an adventurous journey to a haunted cave.

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